Benny Heath is a Creative Director with expertise in insight-led storytelling, branding, and design.
Benny has 17 years of industry experience. He lives and works on Wadawurrung Country, in Torquay, Victoria.
Insight-led creativity.
My approach is strategically-led, integrating audience insights and research to inform creative decisions and brand narratives.
This methodology allows me to guide the creative process, maintaining brand vision and purpose while pushing creative boundaries.
It’s an approach that allows the design team to justify their decisions and consider the broader context.
Seek Off Beat Destination Campaign | Visit Newcastle
Brand storytelling.
My approach to storytelling is immersive, designed to weave the core values of the brand into each narrative thread.
Understanding the pulse of a brand’s audience is key, and I bring a customer- centric mindset to the table, always eager to push the boundaries of what’s possible.
Understanding brand vision and audience desires allows me to craft compelling stories that resonate.
Barrington Coast Destination Brand | MidCoast Council
Content & production.
I bring a collaborative approach to visual storytelling, working seamlessly with animation, film and photographic production partners to bring brands and campaigns to life.
My collaborative approach to working with production partners involves detailed pre-production sessions and setting clear expectations. This helps ensure that shoots are seamless and that the end result aligns with the creative vision.
Alongside my art direction skills, I have a keen eye for detail, which I use extensively in image selection and retouching. This results in captivating visuals that enrich the creative narrative.
Fish For Life Campaign | NSW DPI Fisheries
Innovation & design trends.
Staying abreast of the latest technologies, design trends and cultural happenings is not just a requirement but a passion.
This enthusiasm ensures that my creative work is well-rounded, incorporating disruptive technologies like artificial intelligence, alongside a deep appreciation for arts and culture.
Leveraging AI helps in redefining creative boundaries and enhances engagement techniques, while staying attuned to cultural shifts and design trends ensures that my output is culturally resonant and stylistically bold.
Higher Being Branding | Self-initiated
Cultivating creativity.
Leadership, for me, is about nurturing and motivating my teams to explore their best creative selves.
I’ve consistently fostered environments where creativity is encouraged and technical skills are honed, ensuring that each member of the team not only meets but also exceeds their potential.
I’m committed to leading high-performing, highly engaged design crews and building fun and rewarding work environments.
Recommendations
“I worked with Benny for nearly 4 years. Not as many as I would have liked. He is one of the good guys, not just in his ability as a creative but also in his approach. He's a good person down to the bones: ethical, caring for his team, calm under pressure, and hard-working. I could go on for a while. I'd hire him again in a heartbeat and fully intend to if he'll let me”
— Mike Hill | CEO, Holler
“Ben is a fantastic designer in any digital format. He's also universally liked and respected. He is a very calm presence under pressure; he is thoughtful, fast and meticulous in his response.
Most importantly, Ben is fun to work with. I can't recommend Ben highly enough - a talented and lovely bloke.”